PRIVATE LABEL
From Concept to Consumer: Private Label Made Simple
Delivering high-quality collagen, dietary supplements, electrolytes, and vitamin drops under your brand.
What is Private Label?
Private label is a business model that allows brands to sell products under their own name without having to develop them entirely in-house. In the wellness sector, private label solutions enable businesses to offer high-quality, scientifically formulated products such as dietary supplements, collagen, electrolytes, and vitamin drops — all under their own brand identity. This approach reduces time to market, minimizes production risks, and ensures that your products meet the highest standards for efficacy, safety, and consumer appeal.
Private label is not just about reselling a product. It is about creating a tailored solution that aligns with your brand values, your customer base, and your market positioning. From the initial concept and formulation to packaging, marketing, and distribution, private label services allow brands to maintain full control over their product line while leveraging the expertise, resources, and proven systems of trusted manufacturers.
Why Choose Our Private Label Services?
We specialise in the conceptualisation, design, and manufacture of private label wellness products. Our offerings cover the full spectrum of services, including:
Concept Development & Innovation – We help you identify market opportunities, forecast trends, and design products that meet consumer demand.
Brand Strategy & Creation – From logo and packaging design to messaging and positioning, we help build a cohesive brand identity that resonates with your target audience.
Formula Sourcing & Development – Access premium ingredients and scientifically developed formulations for collagen, electrolytes, vitamin drops, and other supplements.
Packaging Solutions – Primary and secondary packaging designs that combine aesthetic appeal with regulatory compliance and functionality.
Production & Logistics – Full-service manufacturing, quality control, and delivery, ensuring a smooth and reliable supply chain.
Marketing, PR & Sales Support – Launch strategies, press materials, educational content, and training support to help your team and customers understand and engage with your products.
Our private label portfolio includes premium, science-backed brands such as HAV of Copenhagen, renowned for marine collagen; Buddylyte, specialists in electrolytes; and Nordvi, experts in vitamin drops. By partnering with these trusted brands, we ensure that your private label products are not only effective but also market-proven and fully aligned with consumer expectations.
The Benefits of Private Label in Wellness
Entering the wellness market through private label offers multiple advantages. Brands can:
Quickly expand their product portfolio without the need for large-scale research and development.
Offer high-quality, scientifically validated products under their own brand.
Respond faster to emerging trends in collagen, supplements, electrolytes, and vitamin drops.
Build customer loyalty by providing reliable, premium wellness solutions.
Minimize operational complexity while leveraging expert production and supply chain management.
Private label allows your business to focus on what you do best — building your brand, marketing, and connecting with customers — while we handle the technical and operational aspects of product development.
Why Work With Us?
With extensive experience in the European wellness market, we combine scientific knowledge, market insight, and hands-on private label expertise. From small start-ups to established brands, we guide clients through every step of the product development journey, ensuring a smooth, efficient, and profitable path from concept to consumer.
Wellness is more than a trend; it is a lifestyle. By leveraging private label solutions in collagen, dietary supplements, electrolytes, and vitamin drops, your brand can meet consumer needs while achieving long-term growth and differentiation in a competitive market. With our complete end-to-end service and trusted partners, your success in the European wellness sector is not just possible — it is achievable.